Speed is not an engineering metric — it’s a feeling. When a site loads in 1.2s, your brand feels expensive. When it loads in 4.8s, you feel cheap. There is no in-between.
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Performance2025-05-284 min read
The quiet luxury of fast websites
Speed is not an engineering metric — it’s a feeling. When a site loads in 1.2s, your brand feels expensive. When it loads in 4.8s, you feel cheap. There is no in-between.
SpeedBrandingUX
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