2025 E-commerce / Wellness
Nova Wellness
A clean-supplements brand entering India's most crowded category. No heritage, no influencer army — just science and design.
ShopifyBrandingUX
Revenue in 90d
₹40L+
Subscribers
2,800+
Return Customers
34%
The Problem
What was broken
New D2C brand launching in a crowded wellness category, needing a site that communicated premium positioning without clichés. Zero brand recall, zero trust.
The Solution
What I shipped
Crafted a quiet, confident brand site with a subscription-first checkout, ingredient transparency page, influencer-friendly UGC gallery, and a quiz-driven product finder that qualifies users into the right protocol.
\u201cSaurabh didn't just design a website — he shaped how we think about our brand. The site prints money.\u201d
Rhea Kapoor
Founder, Nova Wellness
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